Learning from Typekit: Breaking down a Break Down

by andrej 13. February 2012 18:39

Jeff Veen, CEO and successful entrepeneur tells a story of how the team of web startup typekit managed to solve a crucial emergency with their application.

Typekit is a web application that delivers custom fonts to users and partners all over the web.

Lesson 1: Have a clear emergency response protocol

When everything falls apart a clear and structured baby-steps plan on how to get back to normal is crucial to keep everybody calm and productive. Focusing on single issues helps create an overall solution to the problem. Anybody should be able to follow this protocol.

Lesson 2: Be clear on what service you are actually providing

Jeff makes the point that before their almost break down he was not really aware that typekit was actually more than just one service – the one their customers see the most. There were apis and a whole delivery network in place. The latter was not in control of typekit and caused the problem.

Lesson 3: Grow a trusting and collaborative culture

Bad things are going to happen. Growing a culture in your team that enables you to solve these problems in short time is crucial to building a successful web startup.

Last Lesson: Start your meetings 5 minutes past the hour :)

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business | inspiration | strategy | talk | web application

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