Creator of balsamiq Talks about Starting and Running a Software Company

by andrej 1. November 2011 17:58

Peldi who created the very popular and obviously profitable wireframing tool balsamiq talks about his experience of starting your own software company. Some interesting insights into fears, challenges and solutions for startups and software creators.

Here is the video:

Check out the transcript over at the business of software blog.


business | software | strategy | web application | talk

Guy Kawasaki on Steve Jobs: “Changing Your Mind is a Sign of Intelligence”

by andrej 1. November 2011 16:25

The well known venture capitalist and former apple employe Guy Kawasaki has published an interesting list on what he has learned from Steve Jobs.

My favourite is: “Changing Your Mind is a Sign of Intelligence”. In my experience being able to adapt either to market development or social situations fast and intuitively is one of the major challenges when working in such a fast-paced business as the internet. No matter what you are doing, within less than 12 month you are doing something almost completely different.

But there are also some other nice take-aways.

Check out the whole post at Guys blog.

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business | strategy

Blogger: Choosing a Versatile Blogging Platform

by andrej 19. March 2011 21:50

An interesting information visualization video presents the possibilities of – the free blogging platform that comes to us via google.

We are currently testing for our todo management blog.

Here are the reasons why:

  • easy to setup
  • free of charge
  • you can map the blog to your own custom domain
  • it offers a content delivery system within the blogger community
  • easy to customize vs. Tumblr vs. Wordpress

For a another small mainly design related sideprojectI am currently testing the very popular tumblr platform. Why?

  • very easy to post
  • a very active community which promotes content
  • free of charge
  • possibility to map the blog to your own domain

Even though tumblr supports all kind of blog post formats (video, image, text, etc.) it seems to be targeted primarily at publishing images and short twitter-like posts.

We decided not to use wordpressprimarily because hosting it ourselves in a Microsoft environment is not straightforward. Alternatively you would have to pay a monthly fee if you wanted it hosted but mapped to your own custom domain. Feature- and usability wise wordpress was a very attractive candidate though.

Blogging and Content Management in and Orchard

For our other blogs however we use the primarily because at teamaton we use as our framework and we have more flexibility in implementing our own requirement within Also we stay in control of the content – even though not likely could be discontinued or have a breakdown loosing all your blog posts at worst.

Here are the blogs:

For our teamaton homepage and company blogwe are planning to use orchardproject. Which is a new open source content management system (cms) with blogging capabilities for using the mvc framework.


What blogging platforms are you using and what are your experiences? Feel free to post in the comments :)


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BlogEngine.NET | blogging | software | | review | mvc

Welcome to – A Blog about Growing a Web Application Business

by andrej 23. February 2011 10:44

At teamaton we are developing web applications – from very large to very small. As we learn a lot going along, we want to share that insights and knowledge on this blog.

Topics of this Blog

  • the business of building web applications
    • entrepreneurial design
    • strategy, markets, customers, potentials
    • financing, venture capital, bootstrapping
    • controlling and evolving a web app business
  • sales and marketing
    • our experiences with selling web application
    • how to market web applications
    • using social media
  • working as a team
    • what are our processes
    • product life cycle
    • development, design, administration and testing  methodologiepeople
    • people strategy: how do we make ourselves happy?

We hope that you will like our blog posts. If you have any suggestions on topics or have questions, feel free to comment or shoot us an email.

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business | web application

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