Jeff Veen, CEO and successful entrepeneur tells a story of how the team of web startup typekit managed to solve a crucial emergency with their application.

Typekit is a web application that delivers custom fonts to users and partners all over the web.

Lesson 1: Have a clear emergency response protocol

When everything falls apart a clear and structured baby-steps plan on how to get back to normal is crucial to keep everybody calm and productive. Focusing on single issues helps create an overall solution to the problem. Anybody should be able to follow this protocol.

Lesson 2: Be clear on what service you are actually providing

Jeff makes the point that before their almost break down he was not really aware that typekit was actually more than just one service – the one their customers see the most. There were apis and a whole delivery network in place. The latter was not in control of typekit and caused the problem.

Lesson 3: Grow a trusting and collaborative culture

Bad things are going to happen. Growing a culture in your team that enables you to solve these problems in short time is crucial to building a successful web startup.

Last Lesson: Start your meetings 5 minutes past the hour :)

Peldi who created the very popular and obviously profitable wireframing tool balsamiq talks about his experience of starting your own software company. Some interesting insights into fears, challenges and solutions for startups and software creators.

Here is the video:

Check out the transcript over at the business of software blog.

At teamaton we are developing web applications – from very large to very small. As we learn a lot going along, we want to share that insights and knowledge on this blog.

Topics of this Blog

• the business of building web applications
• entrepreneurial design
• strategy, markets, customers, potentials
• financing, venture capital, bootstrapping
• controlling and evolving a web app business
• sales and marketing
• our experiences with selling web application
• how to market web applications
• using social media
• working as a team
• what are our processes
• product life cycle
• development, design, administration and testing  methodologiepeople
• people strategy: how do we make ourselves happy?

We hope that you will like our blog posts. If you have any suggestions on topics or have questions, feel free to comment or shoot us an email.