Just pick a price

by anton 14. January 2013 16:31

Joel Spolsky wrote an interesting post Camels and Rubber Duckies. Beware, it is an old post, and some things have changed since then. Yet, I liked the second have of his post, where he writes why segmentation pisses your customers off. And also, how you can never know for sure how your demand curve looks like.

If you are into the psychology of customers, watch the BoS Talk by Rory Sutherland: Praxeology - Lessons from a lost science.

I will end with a sentence by Joel Spolsky: The more you learn about pricing, the less you seem to know.


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